I provide a unique and holistic service integrating both design and analytic-driven marketing.
A graphic designer of five years and marketer with specialised experience in the eCommerce and digital space, I work on projects that demand insight guided, and effective (yet beautiful) design outcomes.
Ever pragmatic, I'm heavily influenced by the principal form follows function. I believe every visual outcome is an opportunity to interlace aesthetics, analytical insight and strategy to form an evolving and effective project.
Through work in-house and freelancing for Australian eCommerce retailers I have developed a specialised expertise inbrand identity development, marketing strategy and digital design execution.
Feb '15 - present | graphic design freelancer
Jun '16 - present | graphic designer and marketing assistant | Plyroom
Mar '15 - May '16 | graphic designer | Mura Boutique
Jun '13 - Feb '15 | graphic designer | Dissh Boutiques
Apr '13 - Jun '13 | graphic design contractor | Follow Agency
May '12 - Nov '12 | graphic design intern | Vanguard Clothing
Kind words from Annika Hein of Jane.
I have had the pleasure of working along Sophie for the last 2 years now and have watched her continually adapt and develop her design skills, constantly striving to evolve and enhance her professional capabilities. She is one of the more creatively attune designers I have worked with, combining her meticulous execution with humbled ambition and a desire for perfection.
Sophie has a willingness to understand all elements of a brief and a brand, immersing herself equally in both the creative identity and strategic direction behind all projects.
As her Creative Director, I have found Sophie’s perfectionist nature and exemplar follow through to be an incredible asset to the team. She is a positive, professional and truly dedicated employee who is capable of working under direction or completely autonomously.
Sophie has a willingness to constantly go above and beyond what is required from her placing the upmost importance on the accountability and execution of her deliverables. Her dedication to her craft of creative design is evident throughout the exceptionally high standard of work she delivers and her skill sets are a direct reflection of her ability to constantly adapt and evolve her capabilities. It has been an absolute pleasure to work with Sophie and her talents are beyond what is explainable through words.
Sophie is incredibly detail oriented and creative. She has a very unique skill set that includes both analytical and creative thinking. This combination of skill leads to incredible design concepts and very accurate data analysis. Sophie is very intrigued by statistics and uses those to shape the way she creates her visual designs.